How to Make Your Clients Happy--And It is Easy!

Any Real Estate professional who wants to remain in business will be interested in keeping their clients happy; happy clients are repeat and referral clients!

There is a really, really easy way to make your clients happy. Here is the secret--wait for it, it is coming, here it is...give them what they want!
It is human nature that we are happiest when we feel like we have gotten what we want. I saw a story on the news last night that said people are happiest with their gifts when they receive the gifts they ask for. That is not a surprise. This video of a young boy receiving books for Christmas has had over 3,000,000 hits--and we all get it. We all want what we want.
Giving your clients what they want means really understanding their objectives.Smiley face What they say, may not be exactly what they want. Often, the process of buying or selling helps them to refine their goals. As a Realtor, one of our major responsibilities is helping them determine exactly what outcome they hope to achieve and helping them to figure out how to best achieve that outcome.
If you are working with a client who seems to be not quite on board with the way things are going, it might be time to sit down with them and have a discussion about how things are going. By listening carefully, and asking a combination of open ended and targeted questions, you may be able to help them figure out exactly what it is that they are hoping to accomplish.
Being a great Realtor means having a variety of different skills. Being a great listener, and a little bit of a detective, are skills that can help you to help your clients.
At the end of the day, we all want to be happy. Helping your clients figure out what they want will help you to help them achieve those goals. The result? Happy clients! I told you it was easy.


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Comment balloon 7 commentsHolly Weatherwax • December 07 2012 02:59PM


Holly, you're right about the listening thing.  We have to listen so hard that we can listen between the lines.

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) about 6 years ago

There is lies the problem with America is we have become a country of getting what we want and expecting it. I agree with the anaylsis but...

Posted by Charles Stallions Real Estate Services, Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl. (Charles Stallions Real Estate Services Inc) about 6 years ago

I tell my buyers it is important to prioritize what they want--rarely do they get everything, but if they get the important things they are happy.  Ditto for sellers.

Posted by Norma Toering Broker for Palos Verdes and Beach Cities, Palos Verdes Luxury Homes in L.A. (Charlemagne International Properties) about 6 years ago

Hey, Holly, I included this post in Last Week's Favorites.  Have a great week!

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) about 6 years ago
Sometimes they don't communicate what's important. That's when listening to their reactions to homes becomes really important. If you're not listening carefully, you may miss something.
Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) about 6 years ago

Hi Holly - It does seem simple, but I'm amazed how few agents seem to operate this way.  Some of my most loyal clients are those who fired their previous agent for not listening to what they kept telling their agent they wanted.  For years my motto has been "Happy clients make me happy" and it is on most of my marketing materials.  happy clients are my goal, and it clearly is yours as well.  And if you don't want to think of our business that way, then just realize that referrals from happy clients are a major source of new business. Good post.

Posted by Susan Neal, Fair Oaks CA & Sacramento Area Real Estate Broker (RE/MAX Gold, Fair Oaks) about 6 years ago

So very Simple - But something we all tend to forget.  They just want what they want. 

Posted by Debbie Cook, Silver Spring and Takoma Park Maryland Real Estate (Long & Foster Real Estate, Inc) about 6 years ago

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