Tips for Choosing Your Listing Broker

Selling your home is stressful.

When you decide to put your home on the market, it is important that you think about your strategy. The lucky among us know a friend-of-a-friend who has been waiting to buy in the neighborhood at the price that we want to sell.  For most of us, however, selling your home means listing it with a Real Estate Broker.

Interviewing Brokers and Agents is an important part of the process of hiring a broker. You need to evaluate Sold Housetheir marketing strategy, their market knowledge and, finally, you need to trust them implicitly. Why is this trust so important? Unless your sale goes absolutely smoothly (sign up, full price contract on day 1, no home inspection or finance issues), you will need to work with the Broker to adjust strategy and negotiate the best deal.  If you don't trust that they are looking out for your best interests, these natural steps in the process will be unnecessarily complex and stressful.

I wish that I got every single listing that I interview for, but I do not (although the % is very good). Sometimes it is because they just 'click' with someone else.  I cannot do anything about this.

What I can control is my marketing plan and my market knowledge. As a full-time Realtor/Broker, it is my job--and my passion--to understand the local market and be able to position your home within this market to sell quickly and for the most money. In the D.C. Market, one of the most highly educated in the country, the marketing plan needs to include an extensive and comprehensive Internet strategy, while not ignoring the proven strategies that we know work to sell a house.

Take the selection of your Real Estate Broker very seriously. Their market savvy and hard work will help you achieve your personal goals. Select a knowledgeable and hardworking Broker who can provide you with strong market intelligence and solid advice to prepare and present your home on the market. 

If I can help you as you begin the planning to sell your Northern Virginia home, I would welcome the opportunity.


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 Momentum Realty

A GREAT Real Estate  experience.

If I can help you, your friends or family buy or sell their next home in Northern Virginia, please let me know!

If you need help with a home outside of Northern Virginia, I have an extensive network of referral agents and will make sure you are working with the best!

The contents of this blog may not be copied or reproduced without the permission of Holly Weatherwax.




Comment balloon 19 commentsHolly Weatherwax • October 25 2012 08:01AM


I do choose to pass on certain listings. If I speak with a client and they seem to have issue listening to me...I kind of figure they will never listen to me and might connect better with another agent.

Posted by Jeffrey DiMuria 321.223.6253 Waves Realty, Florida Space Coast Homes (Waves Realty) over 6 years ago

Good point, Jeffrey. Not all relationships will work. If I am meeting with a client who is not going to be interested in a collaborative effort, I can steer the conversation in such a way that they don't select me--and that is a good thing!


Posted by Holly Weatherwax, A Great Real Estate Experience ( Associate Broker, Momentum Realty) over 6 years ago

In Northern Virginia for all your real estate needs contact Holly Weatherwax.

Posted by Chris and Dick Dovorany, Broker/Associate at Premiere Plus Realty ( Homes for Sale in Naples, Bonita Springs and Estero, Florida) over 6 years ago

Thanks, Chris and Dick for your endorsement! I will be sure to pass on the favor.

Posted by Holly Weatherwax, A Great Real Estate Experience ( Associate Broker, Momentum Realty) over 6 years ago

I'm going to use this info!  Thanks for sharing and enlightening us with your wisdom!

Posted by Shane Barker (Amerifirst Financial, INC.) over 6 years ago

Great pointgs.  Choose wisely..You need to choose a Broker that you feel you can trust, first of all. They have to be knowledgeable about the market..and have the means to market and sell your property.  They need to also have a good reputation..

Posted by Ginger Harper, Your Southport~Oak Island Agent~Brunswick County! (Coldwell Banker Sea Coast Advantage) over 6 years ago

Holly- Great points, to get the home sold you need Seller's 100% participation. If it's not there, it will be a painful relationship so it's wise to leave that listing to another agent.

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) over 6 years ago

With so many buyers beginning their real estate search on the internet, agents better have a proven strategy to get their listings sold. Gone are the days of putting a sign in the yard, putting it in the MLS and praying that it sells.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) over 6 years ago

Hi Holly - SO important to be able to inform the buyers that we can both market and SELL the home - and in a timely manner. Sometimes we do not get those listings - perhaps it is personality as you mention or simply because the other agent dangles an unrealistic list price in front of the sellers..

Posted by Gay E. Rosen, As Real as Real Estate Gets! (Julia B. Fee Sotheby's International Realty) over 6 years ago

Holly - Thank you for sharing detailed list of information about tips for choosing your listing broker.

Posted by John Pusa, Your All Time Realtor With Exceptional Service (Berkshire Hathaway Home Services Crest) over 6 years ago

Holly, great post. There is plenty of business to go around and I bet your listing% is higher than you want to admit... Best of wishes for continued success...

Posted by Scott Fogleman, New Home Team (New Home Team 804-573-9592) over 6 years ago

Well stated Holly.  We can't control everything in our business but we can control the job we do for our clients.

Posted by Cindy Jones, Pentagon, Fort Belvoir & Quantico Real Estate News (Integrity Real Estate Group) over 6 years ago


It is true that we don't always win all the listings we compete for.  I know my marketing plan and plan of action are the best.  

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) over 6 years ago

I'd hire you: market knowledge, professionalism, and a great marketing plan. The complete package makes all the difference in getting a house sold.

Posted by Leslie Ebersole, I help brokers build businesses they love. (Swanepoel T3 Group) over 6 years ago

I think you have outlined some very important points in this post.  Unfortunately, some sellers only want to hear what they want to hear,  If they follow your formula, they will have a successful transaction.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 6 years ago

Those certainly are great tips. Sometimes people do now know the right questions to ask.

Posted by Melissa Zavala, Broker, Escondido Real Estate, San Diego County (Broadpoint Properties) over 6 years ago

Holly, there is definitely a clicking that takes place between clients and brokers.  If you don't click, it's best to not do business together.  I appreciate the ones that click, and I appreciate the fact that I don't take those who don't.  We're also picking our clients.  8-)

Posted by Mike Cooper, GRI, Your Neighborhood Real Estate Sales Pro (Cornerstone Business Group Inc) over 6 years ago

Holly - I think it is extremely important to trust your broker/agent.  She will be advising you on what is probably your biggest purchase.  If you don't trust her, you won't take advice on such an important process.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 6 years ago

Good morning Holly - we offer a no risk listing guarantee so that if our clients don't feel that we're doing the best possible job for them, they can get out of the contract without any hassle. We found that customers who've been stuck in a contract with a non-performing realtor really appreciate this perk, and no one has ever taken us up on it.

Posted by Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate (Samsel & Associates) over 6 years ago

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