What Type of Buyer Are You?

Over the years, I have determined that there are two types of buyers: those who can see the possibilities in a home and those who cannot.

I am, and always have been, the possibility type. I can walk in to a house and immediately picture how it would look with different flooring, wider doorways, maybe a wall or two removed.  I like to think that I can be the 'eyes' for my buyers who see only what has been presented to them.

When I prepare a listing for sale, I prepare for the buyer who will 'buy what they see.'

This type of buyer will not be able to picture the carpet replaced or how the kids room will look when the nursery wall paper is removed. They see that a rectangular table doesn't fit the space and immediately decide that the space is awkward.  My job, as their buyer agent, is to talk them through the house.  This might include a passing idea of what it would cost to re-carpet a main level (with disclaimers and referrals, of course!), discussing how furniture placement might be changed to improve flow, suggestions of inexpensive ways to update a kitchen and even different ways that rooms could be used to fit their lifestyle.

Staging was made for this type of buyer!  A well staged home allows them to see the possibilities in a way that they would not otherwise be able.  Most would agree that the way you present your home for sale is not necessarily the way you would live in it, but a well staged home will allow the buyer to be able to picture both themselves, and their things, in a home.

I enjoy working with buyers who see homes the way I do; impressions of light and space with an immediate idea of how (and if) that space would work for their lifestyle.  Working with people who share your perspective is easy and gratifying.

What I find challenging, and equally rewarding (if not more so), is helping the buyer who does not automatically see the possibilities look at a house in a different way. When I provide some perspective to my buyer and all of the sudden see them understand that the house before them might actually be PERFECT, it is very exciting!

Have you ever thought about what kind of buyer you are?



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Comment balloon 1 commentHolly Weatherwax • April 18 2009 10:15AM


Holly:  Being able to see that potential is what makes a good buyers' agent AND a good stager.  As many as 90% of buyers can't visualize the space any differently than the way it looks at that moment.  You offer great perspective to your buyers.  If you offer the advice to stage to your sellers, you're doing them a great service as well.  Thanks for recognizing and sharing the value of staging!

Posted by Liz Harrison over 9 years ago

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